By Kyra Oakland

When I started freelancing, I charged £150 for a whole month of social media management. Yes, really. I thought people would “value me more” if I was affordable. They didn’t. They just undervalued the work. Here’s how I re-learned to price myself.

The Hidden Costs I Ignored:

• Hours of unpaid revisions
• Content creation materials (props, subscriptions)
• Admin, communication time, and taxes

The Pricing Mindset Shift:
I stopped charging for tasks (like “X posts per week”) and started pricing for outcomes (like “improving engagement by X%” or “increasing foot traffic”).

Example Package Breakdown:
For a local café, I now offer:

• 1 Platform management
• Monthly Content Strategy
• 8 posts (filming + editing)
• Weekly Stories & Engagement
• Analytics Reports

Starting at £400/month
Not hourly. Not by post. By the value it brings.

Pricing isn’t just about numbers. It’s about self-respect, clarity, and setting the tone for how others will value your work. Undercharging doesn’t serve you or your clients. When you price with confidence, you attract clients who respect what you bring to the table.

Simply yours, Ky